Data Cloud
Deliver exceptional customer experiences with Data Cloud
The only hyperscale data engine native to Salesforce.
Your Agentforce journey begins with Data Cloud.
Agents need the right data to work. With Data Cloud, you can create the most intelligent agents possible, giving them access to the exact data they need to deliver any employee or customer experience. Use any data in your organization with Agentforce in a safe and secure manner thanks to the Einstein 1 Trust Layer.
Data Cloud makes every cloud better.
Find the hottest leads. Close more deals.
- Automate prospecting based on buyer intent.
- Grow wallet share with new upsell and cross-sell opportunities.
- Boost seller productivity by leveraging customer intent and engagement data.
Solve more cases, faster, with proactive service.
- Reduce churn with early warning signals for at-risk customers.
- Turn service cases into revenue with insights that highlight upsell and cross-sell opportunities.
- Deliver personalized onboarding journeys using data from external systems and applications.
Personalize messaging with targeted segments and intelligent insights.
- Reduce churn with early warning signals for at-risk customers.
- Deliver dynamic personalization using automated journeys for every customer.
- Optimize performance and spend with a single view of audience and activation performance.
Grow sales. Automate alerts. All with unified data.
- Personalize the shopping experience using commerce, marketing, and web engagement data.
- Automate merchandising with connected data from CRM, inventory, and order management.
- Make smarter decisions based on integrated data.
A different kind of data platform,
purpose built for Salesforce.
Build a foundation of unified data, native to Salesforce.
Data Cloud eliminates data silos, creating a single platform to access and leverage all your enterprise data. Seamlessly integrate structured and unstructured data (PDFs, emails, call transcripts) into Salesforce with our library of connectors that leverage zero-copy integrations from Snowflake, Redshift, BigQuery, and Databricks.
Activate connected, Customer 360, experiences everywhere.
Turn all your external data into native Salesforce objects and fields, enabling teams to easily activate it across every CRM app and workflow. Leverage low-code tools like Flow for automations to simplify how business teams put your data to work to impact every step of the customer journey.
Ground AI agents in all your data and metadata.
Data Cloud unlocks the power of generative AI, grounded with your company's data, delivering trusted, secure, and relevant outcomes without expensive model training. Plus, it seamlessly integrates external predictive models with Bring Your Own Model for enhanced workflows and insights.
Customer Success Stories
See how some of the world’s biggest companies already use Data Cloud to power actionable 360 degree customer views.
Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process.
A single view of customer data puts sales reps in the pilot's seat.
Mascoma Bank boosts productivity by providing bankers a 360-view of their customers.
Mascoma Bank uses Data Cloud to streamline dozens of legacy systems into one platform that is readily available for employees to use across the enterprise.
Royal Enfield builds a loyal biker community through AI-driven marketing.
By unifying customer data from multiple sources into a single view, Royal Enfield makes customer communication consistent and effificient.